Marketing Projects
Britt Rynearson
// Marketing Portfolio
This animation was created in partnership with a design firm based in Chile during my time at Town Hall Seattle. It shows two new skyscraper building that had gone up next door during 2020 and the completion of a new plaza on the backside of the building. It was part of a larger campaign to bring people back to Town Hall post-pandemic. And for those who knew the historic building, it illustrated the new outdoor plaza space being used.
Global Rhythms and Town Music Concert Series, 2022
My team launched advertising campaigns for two concert series while at Town Hall Seattle. Our ad buys were very targeted based on the audience for each event.
Our final Town Music performance included TV ads on KCTS9 and radio spots on KINGFM and KNKX. This concert filled the hall with about 85% of seats taken and ticket sales exceeding expectations by 30%.
Our Global Rhythms series included Korean Pop music, Cuban jazz, and Haitian rock. Each ad campaign was focused on the population of that community in the Seattle region and translated into various languages. My team made strong in-roads with the Cuban-American community in Seattle and held Town Hall’s first pre-show reception that drew people from Olympia to Bellingham. The concert series attendance broke all previous records and had people up out of their seats dancing.
Print ad run in Seattle Symphony and Seattle Opera programs (half page)
Town Music program, designed by team, making text and imagery much more readable and dynamic than had been seen in previous event programs
Still image from TV ad run on KCTS9
Poster created by our team that was put up around the city with a focus on areas with high Cuban populations (ex. partnering with Cuban restaurants)
Website visitors in 2022 vs 2023 at Friends of Waterfront Seattle (FWS)
Before joining the team at FWS, the marketing team there spent $100K on a digital advertising campaign run by Pyramid Consulting. This campaign included around $60K in ad spend on social and other channels. The resulting website traffic during the months of July and August 2022 (peak season) was 160,000 visitors.
During my time leading the marketing department at FWS, we saw 100,000 visitors during July and August 2023 with a total ad spend of $6K (ten times less than the previous year).
I worked closely with our web developer to enable video content to be more easily featured on the site. This page shows an aerial video my team procured that takes you from Habitat Beach at the middle of the new Waterfront Park to Pier 62, https://waterfrontparkseattle.org/the-park/
Email Marketing at FWS
Increased total number of email subscribers by 20% while maintaining higher than market average open rate (email open rate average of 47% over 16 email campaigns, Oct 2022 to August 2023). Some of the strategies implemented were one clear feature and call to action in the header of the email, two or three repeated opportunities within the email for that same CTA, including either moving GIF or video content when possible, and audience segmenting according to stated interests within member profiles.
Building an online marketplace and event packages for OOLA Distillery
Launched the distillery’s first online Shopify store, with my team, which led to a significant increase in sales and gave us the opportunity to market spirits nationally. This lead to more national coverage including a feature in the American Craft Spirits Association Magazine in spring of 2021. Side note: photo featured above was taken by me in my backyard!
Gathered quotes and content from owners to build a clear brand identity on the website and consistently told these stories through all our external channels and PR announcements.
GIF created for social promotions of Whiskey Club
Large scale sign installed at new Georgetown location (now closed)
Graphic created for The Field Trip Society (invitation to private event and back of their new Whiskey Club cards)
Wedding packages created by my team with all expenses included